MOODy, creative BRAND SESSION FOR PA WEDDING FLORIST
Ali at Alt Charm Floral reached out to me to take brand photos for the re-brand of her wedding floral business. She really wanted to step out and incorporate who she is into her brand. her business name ALT CHARM stems from ALT for alternative floral arrangements that showcase uniqueness in the wedding industry and CHARM for her favorite flower, the coral CHARM peony.
We incorporated the Charm Peony itself AND Alternative style through wardrobe and makeup application for the shoot. We chose a rooftop for a more industrial vibe to fit along with her style and honestly the blue hour lighting was perfect. I edited the photos with a heavy grain to give an edgy, filmy, kind of feel to evoke nostalgia and timelessness.
If you are an engaged couple looking for something a little against the grain like moody, dark floral arrangements or something bright and colorful, I would totally recommend checking Ali out and supporting this local York, PA small business.